Dhanuka takes pride in its strong marketing, sales & distribution set up. This set up for pesticides and seeds business comprises of:

• Zonal offices headed by General Managers/ Directors,
• 27 branches with large and dedicated warehousing facilities to meet seasonal requirement,
• Technical support teams,
• Dhanuka Rapid Action Force at Zonal and Corporate level,
• Distributor and dealer base for supporting the seeds and pesticides trade,
• Matching communication infrastructure at all levels.

In pesticides industry the right use is as important as the right product in right quantity at the right time. With literacy levels in rural India being very low educating the farmers is a herculean task particularly in a vast country like ours, where terrains are difficult, agro climatic conditions are diverse, large variety of crops is present and land holding is fragmented resulting in extensive training requirement for very small farmers.

The marketing team is expert in relationship management. They visit villages as per predefined schedule for the week, for giving product demonstrations and providing technical advice to farmers on right use of technology and about specific crop related problems. Dhanuka team is specially trained before each season to answer queries from the farmers and channel partners. They are also equipped with product literatures, product samples, demo kits etc. to provide on the spot solutions.

Classroom and field training for safety and new products is a regular and ongoing activity.

Media publicity about the products, diseases and insects is carried out at state and Zonal level apart from large scale campaigning supported by wall paintings and publicity in fares, and below the line advertising and publicity.