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Dhanuka Agritech’s Mission for Efficient Water Conservation


04 Apr 2025

Water is the backbone of agriculture, yet its scarcity threatens the future of farming. Efficient water management is no longer a choice but a necessity for sustainable agriculture. Recognizing this, Dhanuka Agritech Ltd., one of the best pesticide companies in India, launched the visionary campaign 'Gaon Ka Pani Gaon Mein, Aur Khet Ka Pani Khet Mein' nearly a decade ago. The initiative promotes the judicious use of water and aligns perfectly with the Government of India’s efforts, such as 'Per Drop More Crop' under the Pradhan Mantri Krishi Sinchai Yojana.

As one of the leading agrochemical brands, Dhanuka continues to raise awareness about water conservation in agriculture through education, infrastructure development, and community-driven activities. On World Water Day, the company reaffirms its commitment to securing India’s water resources for future generations.

Dhanuka Agritech’s Vision for Water Conservation

Dhanuka Agritech has always believed in sustainable farming practices that benefit both farmers and the environment. The company's vision for water conservation revolves around three major principles:

  • Efficient Water Use – Encouraging the adoption of drip irrigation, rainwater harvesting, and soil moisture retention to reduce water wastage.
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  • Community Awareness – Hosting lectures, school competitions, and awareness drives to educate people on water-conserved agrochemical products.
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  • Infrastructure Development – Constructing check dams and watershed projects to improve groundwater levels and ensure efficient water distribution in farming communities.
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Dhanuka’s efforts have significantly contributed to enhancing water efficiency in agriculture, ensuring high productivity with minimal water usage.

World Water Day: Dhanuka Agritech’s Contributions

Dhanuka’s efforts have significantly contributed to enhancing water efficiency in agriculture, ensuring high productivity with minimal water usage.

1. Healthier Crops & Improved Yield

Since 2010, Dhanuka Agritech has actively celebrated World Water Day (March 22) in collaboration with National Institutes, State Agricultural Universities, and government bodies. Each year, various activities are conducted to raise awareness about water conservation and sustainable irrigation practices. Some of the key initiatives include:

  • Lectures & Educational Seminars – Experts discuss smart water management techniques for farmers.
  • School Drawing & Essay Competitions – Young minds participate in contests themed around 'Conservation of Water' to foster awareness at an early stage.
  • Awareness Campaigns – Informative pamphlets, posters, and banners are displayed in rural areas to educate farmers about water conservation.
  • Documentary Promotion – A 60-second film, 'Insaan Paani Bana Toh Nahi Sakta, Par Bacha Zaroor Sakta Hai', is screened to highlight the importance of saving water.
  • Traditional Rain Prayers – As per Hindu mythology, Yagnas are conducted to seek blessings for a good monsoon.

Through these initiatives, Dhanuka Agritech, a leader in agricultural chemicals and crop protection solutions, has successfully inspired thousands of farmers to adopt better irrigation practices.

Ground-Level Impact: Check Dams & Sustainable Farming

Dhanuka Agritech doesn’t just create awareness—it takes real action. The company has constructed five check dams in Rajasthan’s Sikar and Jaipur districts (Jugalpura, Devipura, Mainpura ki Dhani, Sankotra, and Kothputli). These water storage structures provide long-term benefits such as:

  • Increased Water Availability – Benefitting over 50,000 people in nearly 10,000 households
  • Groundwater Recharge – Helping farmers maintain a consistent water supply for irrigation.
  • Drought Prevention – Reducing crop failure risks in regions prone to water shortages.
  • Enhancing Irrigation Infrastructure – Providing farmers with a stable water source for better crop production.

Using sustainable practices like efficient irrigation and weed killer pre-emergent application can further enhance soil moisture retention and optimize crop growth

Dhanuka’s check dam projects have directly contributed to strengthening India’s agricultural sector by ensuring a reliable water source for farming communities.

Awards & Recognitions: Honoring Dhanuka’s Commitment

Dhanuka Agritech’s exceptional efforts in water conservation and sustainable agriculture have earned prestigious awards:

🏆 Amar Ujala CSR Award (2017):-

Recognized for outstanding work in water conservation, education, health, and women empowerment

🏆 ASSOCHAM Water Management Excellence Award (2018):-

Awarded for excellence in water education and awareness.

🏆 National CSR Awards (2019):-

Honored for its significant contribution to rural water security and sustainability.

🏆 Amar Ujala CSR Award (2017):-

Dhanuka Agritech’s exceptional efforts in water conservation and sustainable agriculture have earned prestigious awards:

These accolades reaffirm Dhanuka’s leadership in addressing agricultural challenges while staying committed to environmental sustainability.

How Farmers & Agro Businesses Can Support Water Conservation

The success of water conservation in agriculture depends on collective efforts from farmers, agrochemical companies, and policymakers. Here’s how farmers and businesses can contribute:

🌾 Adopt Smart Irrigation – Use drip and sprinkler irrigation to minimize water wastage.

🌾 Choose Water-Efficient Crops – Opt for drought-resistant and climate-smart crops.

🌾 Use High-Quality Agrochemicals – Apply best agrochemical products like those from Dhanuka Agritech to improve crop yield with optimized water usage.

🌾 🌾 Implement Rainwater Harvesting – Store rainwater for irrigation and reduce dependency on groundwater.

🌾 Promote Awareness – Share sustainable water management practices within farming communities.

By working together, farmers and agro-businesses can ensure long-term agricultural sustainability while addressing the growing water crisis.

Conclusion: Dhanuka Agritech – A Pioneer in Water Conservation

Water is life, and its conservation is a shared responsibility. Through 'Gaon Ka Pani Gaon Mein, Aur Khet Ka Pani Khet Mein,' Dhanuka Agritech has set a benchmark in promoting sustainable water use. Dhanuka’s commitment to groundwater recharge, irrigation efficiency, and farmer education is shaping a better future for Indian agriculture.

With award-winning CSR initiatives, check dams benefiting thousands, and continuous awareness programs, Dhanuka Agritech proves why it remains a trusted name in the agricultural sector. Their efforts not only align with India’s 'Per Drop More Crop' vision but also empower farmers to adopt smarter, more sustainable water practices

💧 Every drop counts. Let’s conserve water for future generations! 🌱

Would you like expert guidance on sustainable farming? Connect with Dhanuka Agritech today!